Studio Anorak is proud to have had a small part in the making of Kidzania's first advertising campaign. 

Devised and executed by Grey London, this campaign focuses on kids and their dream jobs, as well as the diversity of the jobs they get to experience while at Kidzania.

Who wouldn't dream of being a pilot AND a fashion designer at the same time?!

We spent a day with a bunch of creative kids (of which some were Anorak's Little Editors) at Kidzania and after a few hours trying their hands at being nurses, racing car mechanics or even newspaper editors, we got them drawing their favourite and dream jobs. 

The drawings were then used as part of Kidzania's first ad campaign featuring in Anorak's Volume 40 edition and in parenting magazines. 

To check their uber-cute above the line ad, click here. 

Thank you everyone at Kidzania, Grey London and Peckham Mamma for inviting us along.