Airbnb partnered with the Natural History Museum by sponsoring their sleepover events, Dino Snores for Kids. During these fun monthly events, Airbnb set up a basecamp within the museum where children become little explorers for the night.
Studio Anorak was tasked with the branding of the event to include the merchandising for the goodie bags, creation of a screenprinted map of the event, animated social films, social media and web assets, posters and an activity book based on the theme of EXPLORATION.
The book, called explore took inspiration from the themes inherent to Airbnb's ethos: Travel, Transformation and Exploration. It carried a combination of fictional stories ("Grayson the garden gnome hitches a ride to Denmark"), educational and fun features ("The Origins of Life" as a maze), and an interview with the amazing teen explorer Jade Haimester, activities ("Make your own passport holder").
Given away in goodie bags to all Airbnb's basecamp participants, it also came with a dino-inspired poster for children to pin on their bedroom walls.
We also created a series of four social films, about a story between a dinosaur and an explorer. The chapters were suggested by members of the public, in a social media activation on Twitter. They can be viewed here